A destination designed for every moment
Central Premium Mall is designed around the way people experience a destination today, not simply to shop, but to eat, meet, unwind and be entertained.
Across its six floors, the mall brings together a broad mix of experiences, from more than 200 retail spaces across the first two levels to a dedicated dining destination with nearly 30 restaurants. Higher up, the experience shifts from family and wellness offerings to a more energetic entertainment scene, with Kid World, an indoor spa centre, bars and clubs, before culminating in a dedicated cinema on the sixth floor.
This diverse mix gives Central Premium Mall a distinct day-to-night character. Families, shoppers, diners and younger audiences can each find their own reason to visit, while tenants across different categories operate within the same destination.
Located on Ta Quang Buu Street, the mall is also positioned to connect surrounding residential communities with the wider urban network of Ho Chi Minh City, supporting its ambition to become a destination that serves both everyday needs and leisure experiences.
Behind this diversity is a complex operating environment. The scale of the property, multiple customer touchpoints and wide range of retail, F&B and entertainment uses mean that technical management, tenant operations, customer services, safety and security all need to work together seamlessly.
A new phase of property operations
Central Premium has evolved through different stages of development and operation, with its scale and mix of retail, dining and entertainment continuing to shape the requirements of the property.
For a shopping mall of Central Premium’s scale and complexity, delivering a seamless experience requires more than keeping individual services running. With hundreds of tenants, multiple customer touchpoints and a diverse mix of retail, dining and entertainment activities operating simultaneously, operational continuity and coordination become critical to the performance of the property.
This level of complexity requires more than individual teams managing individual tasks. It requires a systematic operating framework that connects people, processes and technology across the property.
As the asset enters a new phase, Quoc Cuong Gia Lai is looking to further enhance its operating model, with a stronger focus on consistency and transparency management to keep pace with the evolving retail market and support the property’s continued development.
How Savills Vietnam digitises Central Premium Mall operations
A key part of this approach is the use of Property Cube - Savills in-house operational management platform and IMT - financial management platform. Rather than simply digitising individual administrative tasks, the platforms help create a more systematic way of capturing, tracking and connecting information across the property.
Through Property Cube, information relating to the physical condition of the asset, equipment, materials and maintenance activities can be recorded and monitored in a structured way. Maintenance schedules and historical records provide the team with a clearer view of what has been completed and what requires attention, while utility consumption data can support closer monitoring of the property’s operational performance. This creates a stronger basis for preventive maintenance and early identification of potential issues, helping reduce the risk of disruption to tenants and customers.
The same principle extends across the wider operation. Contractor information, tender requirements, contracts and acceptance records can be managed through more consistent workflows, while tenant and customer requests can be logged, assigned and tracked through to resolution. Critical information such as permits, legal documentation and operating procedures can also be maintained systematically, giving the management team greater visibility of time-sensitive requirements and reducing reliance on fragmented records.
Alongside operational management, IMT brings greater structure to the financial side of the property. Operating budgets, contractor payments, service fee collection, receivables and supporting documentation can be managed and monitored through a more connected process. By bringing operational and financial information into a more structured digital environment, management can gain a clearer picture of both what is happening across the property and how it is performing financially.
As Central Premium enters its next chapter, Savills looks forward to working closely with Quoc Cuong Gia Lai to strengthen the property’s operations, support its continued growth and build a successful long-term partnership.
About Savills Vietnam
Savills Vietnam provides consultancy and property management services across residential, commercial, retail, industrial and mixed-use assets. Services span the development lifecycle, from planning and mobilisation through to day-to-day operations.
Savills currently manages more than 145 projects nationwide, comprising over 13 million sq m of space and supported by 115 head-office professionals and 3,000 on-site staff. Its management platform supported by Property Cube technology, enhances operational oversight and supports data-driven asset management.
Combining specialist expertise, technology and local market knowledge, Savills helps clients maintain service quality, operational efficiency and long-term asset performance.
Về Savills Việt Nam
Savills Việt Nam cung cấp dịch vụ Tư vấn Vận hành và Quản lý Bất động sản cho nhiều loại hình tài sản, bao gồm nhà ở, thương mại, bán lẻ, công nghiệp và bất động sản phức hợp. Các dịch vụ của Savills trải dài trong suốt vòng đời bất động sản, từ giai đoạn hoạch định và chuẩn bị vận hành đến quản lý trong quá trình hoạt động.
Hiện Savills Việt Nam đang quản lý hơn 145 dự án trên toàn quốc, với tổng diện tích hơn 13 triệu m², cùng đội ngũ hơn 115 nhân sự tại văn phòng và 3.000 nhân sự tại các dự án. Nền tảng quản lý của Savills được hỗ trợ bởi công nghệ Property Cube, giúp tăng khả năng giám sát hoạt động và hỗ trợ quản lý tài sản dựa trên dữ liệu.
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